Matomo (formerly called Piwik)
This website uses the open-source web analysis service Matomo. The information recorded by Matomo about the use of this website will be stored on our server. Prior to archiving, the IP address will first be anonymized by cutting off the last six digits of the IP address before storing it.
Through Matomo, we are able to collect and analyze data on the use of our website. This enables us to find out, for instance, when which page views occurred and from which region they came. In addition, we collect various log files (e.g. anonymized IP address, referrer, browser, and operating system used) and can measure whether our website visitors perform certain actions (e.g. clicks, purchases, etc.).
At the bottom of the page you can object to tracking with Matomo by using the opt-out function.
For analysis with Matomo we use IP anonymization. Your IP address is shortened by the last six digits before the analysis, so that it is no longer assignable to you.
We use so-called "cookie-less tracking" for our web analysis with Matomo, which means that no cookies are stored.
All visits and actions raw data are deleted after 36 months and 1 day.
We host Matomo with the following third-party provider:
Mittwald CM Service GmbH & Co. KG
Königsberger Straße 4-6
We have concluded a data processing agreement (DPA) with the above-mentioned provider. This is a contract mandated by data privacy laws that guarantees that they process personal data of our website visitors only based on our instructions and in compliance with the GDPR.
Google AdWords and Google Conversion Tracking
This website uses Google AdWords. AdWords is an online advertising program from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States ("Google").
As part of Google AdWords, we use so-called conversion tracking. When you click on an ad served by Google, a conversion tracking cookie is set. Cookies are small text files that your internet browser stores on your computer. These cookies expire after 30 days and are not used for personal identification of the user. Should the user visit certain pages of the website and the cookie has not yet expired, Google and the website can tell that the user clicked on the ad and proceeded to that page.
Each Google AdWords advertiser has a different cookie. Thus, cookies cannot be tracked using the website of an AdWords advertiser. The information obtained using the conversion cookie is used to create conversion statistics for the AdWords advertisers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, advertisers do not obtain any information that can be used to personally identify users. If you do not want to participate in tracking, you can opt-out of this by easily disabling the Google Conversion Tracking cookie by changing your browser settings. In doing so, you will not be included in the conversion tracking statistics.
If you decide to allow Google AdWords and Google Conversion Tracking, you consent to your data collected through the use of this website being exported to Google Inc. in the USA and processed there. You are aware that in the case of data processing in the USA, rights guaranteed under European Union law may only be guaranteed to a limited extent. You are also aware that US authorities can access data stored about you by Google without notifying you of such access.
Conversion cookies are stored based on Art. 6 (1) (f) and Art. 49 (1) (a) GDPR.
Our website measures conversions using visitor action pixels from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook").
These allow the behavior of site visitors to be tracked after they click on a Facebook ad to reach the provider's website. This allows an analysis of the effectiveness of Facebook advertisements for statistical and market research purposes and their future optimization.
The collected Facebook Pixel data is stored for a maximum of 24 months. Due to technical changes on the part of Facebook, this period can be reduced.
You can deactivate the Facebook Pixel via the cookie settings at the bottom of the website.
You can also deactivate the custom audiences remarketing feature in the Ads Settings section at www.facebook.com/ads/preferences/. You will first need to log into Facebook.
If you do not have a Facebook account, you can opt out of usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.
If you decide to allow Facebook Pixel Tracking, you consent to your data collected through the use of this website being exported to Meta Platforms Inc. in the USA and processed there. You are aware that in the case of data processing in the USA, rights guaranteed under European Union law may only be guaranteed to a limited extent. You are also aware that US authorities can access data stored about you by Meta Platforms without notifying you of such access.
Facebook cookies are stored based on Art. 6 (1) (f) and Art. 49 (1) (a) GDPR.
Facebook Custom Audiences
We have also integrated the remarketing function "Custom Audiences" of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook") on our website. This enables us to provide interest-based advertisements ("Facebook Ads") to users of our website when they visit the social network Facebook or other websites that also use the process.
For this marketing function, we use the "Facebook pixel" on our website, i.e. so-called tracking pixels are integrated on our pages. When you visit our website, a direct connection between your browser and the Facebook server is established via this counting pixel.
Facebook thereby receives information from your browser that our website has been called up from your end device.
People stay in a custom audience for a maximum of 180 days. After 180 days, people who are part of your website custom audience will be removed if they do not return to your website.
We would like to point out that we have no influence on the scope of the data transmitted and its further use by Facebook and therefore inform you according to our state of knowledge:
By integrating Facebook Custom Audiences, Facebook receives the information that you have called up the corresponding website or clicked on an advertisement from us. If you are registered with a Facebook service, Facebook can assign the visit to your account. Even if you are not registered with Facebook or have not logged in, there is a possibility that the provider will find out and store your IP address and other identifying features.
You can object to the use of Facebook Website Custom Audiences for the future at any time via https://www.facebook.com/settings/?tab=ads or via the cookie settings at the bottom of our website.
For more information on data protection and your options for settings in this regard, please visit https://www.facebook.com/settings/?tab=ads and https://www.facebook.com/about/privacy.
If you decide to allow Facebook Custom Audiences, you consent to your data collected through the use of this website being exported to Meta Platforms Inc. in the USA and processed there. You are aware that in the case of data processing in the USA, rights guaranteed under European Union law may only be guaranteed to a limited extent. You are also aware that US authorities can access data stored about you by Meta Platforms without notifying you of such access.
Facebook Custom Audiences are stored based on Art. 6 (1) (f) and Art. 49 (1) (a) GDPR.